Exclusive Sul
Ads · Google · Content
+224%in sales
Over a thousand qualified enquiries and 22k clicks from Google searches, using ads and content designed to attract buyers.
Read the full case (in Portuguese)
Real estate agencies · Builders · Developers
From property sales and rentals to new development launches.
We attract people interested in your properties through Facebook, Instagram and Google. We organise enquiries for your sales team and track viewings, offers and contracts to make better use of your budget and work towards a lower cost per sale.
Free diagnostic · 30 minutes to review your ads and enquiry handling.
Ads that bring enquiries
Meta Ads
Real estate agencies that trust Cluster
[ The problem ]
In marketing, a lead is someone who has shared their contact details. A high number of enquiries can look promising, but you need to know which become viewings and offers. Without that, your business can spend more without selling more.
An enquiry reaches WhatsApp or your sales team without showing which ad or property sparked it. It becomes difficult to know what works.
An ad can attract many browsers and few real opportunities. Without tracking viewings and negotiations, your business may keep investing in it.
The report shows clicks and enquiries, while sales sit in another spreadsheet. You cannot see how much you invested to close each contract.
[ Cases ]
Strategies built around real estate operations, with results in sales, rentals and digital presence.
Ads · Google · Content
+224%in sales
Over a thousand qualified enquiries and 22k clicks from Google searches, using ads and content designed to attract buyers.
Read the full case (in Portuguese)
Sales · Rentals
+100%in the rental portfolio
Campaigns followed through to the agents’ conversations, with sales targets reached and growth in the rental portfolio.
Watch the testimonial[ How we deliver ]
A CRM is the system that organises contacts, follow-ups and negotiations. We connect campaigns to it so you can see what brought enquiries and what became business.
Paid media
Meta Ads
TikTok Ads
ChatGPT AdsProperty portals
01
Each enquiry reaches the contact management system with the ad and property that sparked interest. We can work with your business’s existing system or our own.
02
We follow the buyer’s journey from the first enquiry to a viewing, offer and contract. You can see which campaigns help your sales team close business.
03
We use viewing, offer and sales information to adjust campaigns and help Meta and Google find people more likely to move forward with a deal.
04
We direct investment towards campaigns with stronger commercial results. The aim is to generate more sales and rental opportunities with the available budget.
[ Property catalogues · Cluster technology ]
Think of a digital showcase with photos, prices and details of the properties you want to promote. That is a catalogue. Cluster organises this showcase and connects the properties to Meta, the company behind Facebook and Instagram.
Meta then builds what are called dynamic ads: it uses the photos and details of each property to show different options to the campaign’s audience.
Our technology applies your logo and colours to the photos, keeping your brand consistent across properties.
Price, neighbourhood, floor area and bedrooms appear in the creative. People understand the offer before speaking to your team.
We prepare the creative and schedule catalogue updates using the data supplied for your properties.
Ads on Facebook and Instagram
Apartment with a balcony
R$890,0003 bedrooms · 112 m²One catalogue, several ad options. Choose an example:
Cluster prepares the catalogue and manages the campaigns. Your team focuses on enquiries and negotiations.
We organise photos, prices and details of the properties or units your business wants to advertise.
Cluster technology combines photos with your logo and each property’s details, without designing every image from scratch.
Meta AdsWe connect the catalogue to Meta Ads and manage campaigns that show the properties on Facebook and Instagram.
People get in touch to learn more. We track where each enquiry came from and its progress towards a viewing, offer or contract.
For real estate agencies, construction companies and property developers: sales, rentals, completed units and new developments.
[ Results in practice ]
Your real estate agency, construction company or property development business needs people interested in what you offer. We combine personalised catalogues, advertising and lead qualification to generate opportunities your team can turn into viewings, offers and sales.
Meta Ads · Results we deliver
CPL we deliver
R$15per qualified lead
What is a qualified lead? Someone who moves forward to a viewing and an offer.
more qualified leads
August compared with June · 401 → 792June to August
Hover over or tap the columns to see percentages.
Aug1,318 leads this month
Results achieved for a real estate business · June to August 2026.
From someone who follows the work
“Following Cluster’s work in real estate paid traffic management has been a benchmark for us. By combining a catalogue strategy with lead qualification by Laís, they achieved an impressive cost per qualified lead, far outside the norm compared with the average we see in the real estate market. Technical, consistent work that became a success story.”
Creative from real campaigns
A selection of creative and videos we ran in client campaigns. Architecture, location and lifestyle presented to spark interest and start conversations.
01—03 Image + VideoPraia do Estaleiro
Citalli · Balneário Camboriú
Balneário Camboriú
[ Who already works with us ]
“I gave you a challenge, to rebuild the blog, and you did it exactly the way I wanted. You keep your commitments and so far it has been perfect; we even earned local recognition from agents with the data we publish on our blog.”
Lucas PouzadaMarketing and Performance Manager at Rotta Imobiliária“The blog content work has been consistently contributing to the growth of our organic traffic and to strengthening the brand's position on Google's pages. The team is attentive, strategic and committed to understanding our needs.”
Valdomiro JuniorManaging partner at Emobi Imobiliária[ Frequently asked questions ]
We work with real estate agencies, construction companies and property developers, from selling and renting properties to launching developments. The strategy changes with the product, the audience and each company's sales team.
On Facebook, Instagram and Google campaigns, and also with real estate portals. The right channel depends on the type of property and where the people looking to buy or rent are.
Not necessarily. We can work with your company's system or with ours. What matters is that each contact arrives with the information about the ad and the property that sparked interest.
We follow each prospect's path: first contact, visit, proposal and contract. You see how much you invested to close each deal, not only how many contacts came in.
Yes. Exclusive Sul saw sales grow 224%, and UP Imóveis saw its rental portfolio grow by more than 100%. The cases are detailed on this page.
It is a 30-minute conversation in which we review your ads and how enquiries are handled. We show where there are opportunities for your real estate agency, construction company or property development business.
Free diagnostic
In a 30-minute conversation, we review your ads and how enquiries are handled. We identify opportunities for your real estate agency, construction company or property development business.
30 minAds + enquiries
From the ad to the contract